Journal article
Developing a suicide prevention social media campaign with young people (The #Chatsafe Project): Co-design approach
P Thorn, undefined Nicole Tm Hill, M Lamblin, Z Teh, R Battersby-Coulter, S Rice, S Bendall, KL Gibson, SM Finlay, R Blandon, undefined Libby De Souza, A West, A Cooksey, J Sciglitano, S Goodrich, J Robinson
Jmir Mental Health | Published : 2020
DOI: 10.2196/17520
Abstract
Background: Young people commonly use social media platforms to communicate about suicide. Although research indicates that this communication may be helpful, the potential for harm still exists. To facilitate safe communication about suicide on social media, we developed the #chatsafe guidelines, which we sought to implement via a national social media campaign in Australia. Population-wide suicide prevention campaigns have been shown to improve knowledge, awareness, and attitudes toward suicide. However, suicide prevention campaigns will be ineffective if they do not reach and resonate with their target audience. Co-designing suicide prevention campaigns with young people can increase the ..
View full abstractGrants
Awarded by National Health and Medical Research Council Career Development Fellowship
Awarded by National Health and Medical Research Council of Australia
Funding Acknowledgements
The project was funded by the Australian Government, under the National Suicide Prevention Leadership and Support Program. JR is funded by a National Health and Medical Research Council Career Development Fellowship (ID:1142348). NH is supported by an Australian Rotary Health Partnership PhD scholarship. SR is funded by a National Health and Medical Research Council Career Development Fellowship (ID:1158881). The authors thank their project partners: Facebook, Everymind, and the University of Melbourne. They also thanck batyr, headspace, Hobsons Bay City Council, Minus18, The Second National Aboriginal and Torres Strait Islander Suicide Prevention Conferences Committee, Orygen, ReachOut, and Telethon Kids Institute for their support. The authors thank all of the young people who participated in the project.